high performance. The real opportunity is to create blue oceans of uncontested market space. Blue Ocean Strategy. W. Chan Kim · Renee Mauborgne. Blue Ocean Strategy is a marketing theory from a book published in which was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Blue Ocean Strategy has ratings and reviews. Hal said: The Renée Mauborgne (Goodreads Author) . W. Chan Kim and Renée Mauborgne.

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The first part presents key concepts of blue ocean strategy, including Value Innovation — the simultaneous pursuit of differentiation and low cost oxean and key analytical tools and frameworks such as the strategy canvas and the four actions framework.

This book, like many other business books, fails because it only talks about success stories. The premise of Blue Ocean Strategy is, as stated on page 4, “Red oceans represent all the industries in mauorgne today. But I like its insights.

They suggest that positioning one’s company away from popular and hotly contested “red ocean” and moving to less frequented “blue ocean” can pay huge dividends. We first introduce a set of analytical tools and frameworks that show you how to systematically act on this challenge, and, second, we elaborate the principles that define and separate blue ocean strategy from competition-based strategic thought.

The writing style is crisp.

I wouldn’t highly recommend it mayborgne its an interesting read for someone new to this concept. This article possibly contains original research. The book idea is to give your customers better services without any head-to head competition. Michael Critelli, 9 May “. Retrieved March 17, Refresh and try again. Is your price easily accessible to the mass of buyers? When setting price, look at products that take different forms but perform the same function as your product, and products that take different forms and functions but share same objective.

To ble big, you need to develop the Blue Ocean Strategy, bu looking into unexplored market. I remember as a child asking my dad why I should pick up skiing over snowboarding. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. As the market space gets crowded, prospects for profits and growth are reduced.


According to the book, value innovation happens by 1 saving costs by eliminating and reducing factors and industry competes on, and 2 increasing buyer value by raising and creating elements the industry has never offered. Southwest Airlines is still an airline. I believe he made for him self a blue ocean consultancy business and this book was the start of it? This is “blue ocean” strategy – in which you are the only fish in a big pond.

Blue Ocean Strategy – Wikipedia

Which factors should be reduced well below the industry’s standard? Archived copy as title Articles needing additional references from July All articles needing additional references Articles that may contain original research from July All articles that may contain original research Articles needing expert attention with no reason or talk parameter Articles needing unspecified expert attention Articles needing expert attention from July All articles needing expert attention Articles with multiple maintenance issues Pages to import images to Wikidata All articles with unsourced statements Articles with unsourced statements from July Articles that may contain original research from December Articles with unsourced statements from August Articles with unsourced statements from May To sustain themselves in the marketplace, practitioners of red ocean strategy focus on building advantages over the competition, usually by assessing what competitors do and striving to do it better.

Retrieved May 10, The authors provide case strtegy on how some companies left their “bloody-red” oceans of competition for completely open blue oceans where they were unique. An interesting approach to strategic thinking, though the guidelines feel as if they were written much more for managers which are looking for a hands on approach with direct tips rather than for consultants working with managers on strategic projects.

Apr 28, Cristian rated it really liked it. I think Steve Martin originally did this. Understand why consumers trade up or down among groups.

A decent but not groundbreaking explanation of how to beat your competition through value innovation: But none of the examples cited in the book have created any “new industries”.


From Wikipedia, the free encyclopedia. This metaphor can be powerful enough to stimulate people to action. Especially since it is so short and clear, it is a good book for anyone in business.

Functionally-oriented industries those that compete on price and functionality with a rational appeal can infuse commodity products with new life by adding a dose of emotion.

This is a book about strategy, not a failure-proof-execution-guide. By expanding the demand side of the economy, new wealth is created. In blue oceans, demand is created rather than fought over. Additionally, blue ocean strategy cannot be identified as true causation for success. It’s a must for anyone responsible in decision making.

I do think the Blue Ocean Strategy is nothing without execution though This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn’t know much about competitive advantage. Reflecting on the choice between becoming one of the unwashed masses of snowboarders or one of the few, the happy few skiers, I chose the latter.

Its first two attempts, the Nintendo DS and Wii, were wildly successful, becoming some of the biggest selling platforms in history.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

A strategic move is the set of managerial actions and decisions involved in making a major market-creating business offering. Over the years being a reasonably good skier has served me well, differentiating myself from many of my peers and has created numerous business strrategy and opportunities. In fact, execution is easier once you have a strategy.

Dec 21, Greg rated it did not like it.

Prahaladwhich was published in Fortunately for Blue Ocean Strategyit tends towards the latter.